martes, febrero 05, 2008


Música que sigue el ritmo del propio corazón
Presentan un reproductor que adapta las canciones al ritmo cardíaco
La empresa barcelonesa Bmat aporta la tecnología de un reproductor mp3 que adapta las canciones al ritmo cardiaco. La compañía, nacida de un grupo de investigadores de la Universitat Pompeu Fabra, cuenta con diez personas en plantilla y espera facturar unos 30 millones de euros en el 2010.

Un corredor sale de casa con la firme intención de hacer un poco de ejercicio y quemar algo de grasa. En su reproductor mp3 suena Sunrise,de Norah Jones, mientras camina para entrar en calor. Al poco, acelera y su ritmo de trote se recibe en sus cascos con Born in the US de Springsteen. El deportista no tarda en aumentar la velocidad cuando, casi por arte de magia, la canción cambia y suenan los primeros acordes de Highway to hell de AC/ DC. Adrenalina pura, pero no por casualidad. Yamaha empezará a comercializar el próximo invierno el Bodibeat, un reproductor mp3 que adapta la música al ritmo cardiaco de nuestro corazón mientras hacemos deporte. Un invento revolucionario que se comercializará primero en Estados Unidos, con una enorme tradición de practicantes de jogging, y llegará poco después a Europa.

La empresa barcelonesa de Bmat (Barcelona Music & Audio Technologies) es la creadora de la tecnología necesaria para el Bodibeat, este dispositivo de aires futuristas que costará entre 200 y 300 dólares. "Queríamos sincronizar emocionalmente la tecnología con el usuario. A todos nos ha pasado que un lunes por la mañana necesitas música que te ponga las pilas y en el mp3 justo suena una supertranquila y te pasas el rato pasando canciones. Así que nos pusimos a trabajar en ello", explica Álex Loscos, cofundador y director de estrategia de Bmat, brazo empresarial y vehículo comercial de la tecnología elaborada por el Grupo de Tecnología Musical de la Universitat Pompeu Fabra.


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